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 Posted: Tue Feb 13th, 2007 02:32 pm
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tindle
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There are lots of ways of promoting ourselves and many of us do a lot of it.

Just lately, I've found another way. I've been Podcasting. Now, I'm not that great at it, but I kinda feel that with a bit more practice, just like on an instrument, I'll get better. I think it's a great way to get heard, and to express your personality through a different dimension than simply having people listen to your songs or playing.  

Here's my Podcast, two episodes so far, and a third one coming any time now: 

http://inzanecountry.podomatic.com/

No reason why you couldn't do something similar! Gonna have a go? ;):D

Regards,

George Bolam http://inzanecountry.co.uk 

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 Posted: Thu Feb 15th, 2007 05:24 pm
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Hi George,

That's very impressive, well done, hope it works for you.

Like your music, too.

Regards,

 

Stigd :cool:

 

 

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 Posted: Thu Feb 15th, 2007 06:08 pm
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tindle
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Hi Stigd! Nice to hear from you. Thank you for your kind words about my music.

I've played in bands and at home for most of my adult life, but about three years ago, I started writing and recording songs, initially to help a friend who was very, very down, after a series of personal problems and a bereavement.

After the first couple of songs, I just couldn't stop, and, eventually, I had an album! That's how 'Fairytale' came about. So, then, I had a marketing problem! Like most of us Indie guys, I uploaded my songs to the web, to various websites like this one, and my stuff proved reasonably popular. Now, I love these places on the web, but I soon realised that I was addressing my material mostly to people like me, other musicians, and great though that is, it's the general public who are going to make me a millionaire, (millionaire, he says, very much tongue in cheek!). So the question then is, how do I reach the public with my music, without spending thousands on advertising and the like? So, I've been looking at new and different ways of doing that, reaching a wider audience. Podcasting is one way that I'm doing it!

So, that's that the background to that. I just though other folks might be interested in what I'm learning about this marketing thing, and they might benevit from what I learn.

So, thanks for listening, I'll be listening to your material just as soon as I can! Bit busy right now!

Regards, George Bolam http://inzanecountry.co.uk :):D  

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 Posted: Sat Feb 17th, 2007 06:49 am
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StigD
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Hi George,

Thanks for the detailed reply.

You're right of course, we are mostly "preaching to the converted" on musician sites like this but they make a very good showcase for our work which we can point people to. It saves having to build an elaborate web site of one's own.

So far I've done a solo charity concert, guest spots at local folk clubs and private party gigs and I've had some play on local radio. However "local" radio stations don't seem too interested in playing local artists, most of them seem to work on the same old tired national playlist and thus it is hard to get any coverage. We could really do with a "UK Folk" station which also gives regional coverage. After all, we are told that acoustic muisc is now back in fashion but the media seems slow to catch on to this.

I like the cover picture on your site - is that your own place?

Regards,

 

Stig :cool:

 

 

 

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 Posted: Wed Feb 21st, 2007 09:14 pm
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tindle
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Hi Stigd, sorry I've taken so long to reply. 

'I like the cover picture on your site - is that your own place?'

No, sadly it isn't, but I grew up in that house in the '60's, 1959 to 1971, to be precise. I lived some of the happiest years of my life there, with my parents, brothers and sisters.

I learned Guitar sitting on a wooden five bar gate to the field opposite. It's a metal gate now, as you can see in the picture; I would sit there in the Summer evenings after work, looking out over the valley in the sun, trying to figure out the chords to John Sebastian songs. I've attached a copy of a picture showing what I could see.

I used some pictures of the house, taken recently, as backdrops to lyric pages in my 'FairyTale' CD lyrics booklet, since it seemed appropriate for my debut album, and because I wrote the songs for 'FairyTale' at a time of deep personal unhappiness. By contrast, I was very happy in that house, for many years, so that gave me a little comfort too, when I was designing the CD artwork. It just took me back, reminded me that life changes, and ups and downs are just part of that.

I'm ok now, but that's why those images appear as motifs in my work on the web. I've just been going through changes.

So now you know! :) (and, actually, if you read this first, you will be the only one who does, for a short time!).

Take Care,

Regards, George

http://inzanecountry.co.uk

 


 

Attachment: Untitled_WEB.jpg (Downloaded 61 times)

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 Posted: Wed Feb 21st, 2007 09:43 pm
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tindle
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Hi again Stigd,

You are right about the media, they do tend to be myopic, both locally and nationally, though to be fair, they can't make everyone rich and famous!

The thing is, the public are inclined to be lazy about their entertainment. It mostly has to be served up to them, because they generally don't go looking for it. They are very sheep like in their outlook. That's not a slur, it's just a fact. They are not as motivated , in general, as you and I might be, to look for something new and interesting, because, as far as they can see, someone else will find it for them. So, they are basically told what to like, by repitition and availability, and that is, on the whole, what they do, they hear stuff a lot and get to like it. The fact that there might be something more worthwhile, were they to go looking for it, doesn't often occur to them. So, for them, it's route 1, listen to the radio...

Still, there must be a way to change that, and that's what we have to do... find the way...change it...

Later, G.:)   

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 Posted: Thu Mar 1st, 2007 09:00 pm
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tindle
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I'm really interested in music promotion on the Internet, and I have very sound reasons for that. I like writing songs. I like recording songs, and working on getting them to sound good, making something to be proud of. I think of music as uplifting and worthwhile, I think it helps people live their lives. It certainly helps me live mine. So, because of all that, I want to do more of it. Now, I figure that if I didn't have to 'work' for a living, I would be able to spend the 10 hours a day that I spend traveling to and from work and working, five days a week, in another way. That is, making music. If I can market my music successfully, I can earn a living from doing the thing I love most, and thereby spend more time doing it. That is my simple logic, and my simple motivation for wanting to know all there is to know about marketing music on the internet.    

I tell you all that because I want everyone to know, before I ask the questions I'm about to ask, that I harbour no dreams of wealth and a life on Easy Street.

So, the question: What do all you good folks do to market, (sell), your music?

Are you interested in supporting a discussion in this forum about marketing music on the 'net? What do you see as the problems and issues, and what might be your alternative solutions and strategies for dealing with them? What do you do now that works? What have you done that doesn't? In other words, can we do more on a low or none existant budget than just posting our music and waiting for something to happen?  Answers on a post card.....;)

George Bolam http://inzanecountry.co.uk

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 Posted: Fri Mar 2nd, 2007 12:02 am
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Hey George,

I think it's a good discussion. I know there are a lot of different things people do and I've tried some but usually without much luck. One of the nice things about the Internet is that it has leveled the playing field by making it possible for small-timers like us to reach people in ways that were only available to the big boys with record contracts a few years ago. That's nice, but it also means instead of just competing with a few hundred recording stars we're also now competing with tens of thousands of others just like ourselves, which can be a daunting task.

:guitar1::2band1::2banjo::2banjo::2dance::2band2::juggle::cheerleader::2dance::harp::fiddle1::rock:



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 Posted: Fri Mar 2nd, 2007 02:00 am
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" What do all you good folks do to market, (sell), your music?"

Okay, I'll be the curmudgeon here - just understand my concept of my music is different than yours.

First, I'm not a singer/songwriter/musician/performer, I'm an old f@rt who rediscovered the Appalachian/Southern roots of the "HillBilly music" (my Mother's term) I grew up with. In the late '50s I got into folk music, and in the late '90s I became interested in learning and preserving that Old Time music. I taught myself clawhammer banjo and am learning fiddle in the hopes that the Old Time Music Circle I started will help raise awareness of the depth of the music. I post tunes here and on a couple of other genre-specific sites.

I guess I don't "market" my music as much as try to make it available to anybody who is attracted to it. My efforts aren't much worthy of even attempting to sell, and would serve better as the "if I can do this, you can surely do better."

I think more in terms of preservation of the music than anything.

:two-cents:

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 Posted: Sat Mar 3rd, 2007 07:19 am
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Richard Hefner wrote: That's nice, but it also means instead of just competing with a few hundred recording stars we're also now competing with tens of thousands of others just like ourselves, which can be a daunting task.

What's really sad is the midset--left to us by record companies and those who have dominated and gutted the soul out of popular music--that music is a competition.

Richard's visionary creation of this site is a testament to the fact that music--the songwriting and performance side, at least--is a gift to be shared, not a way to earn a bunch of money.

Thanks to the internet, I've come across many small-time artists who, in my mind could be--should be--"big time" artists. When I see artists like Victoria Vox and Jonathan Coulton struggle to make a living in music, I am left with two thoughts: 1) record company signings have little or nothing to do with talent--didn't we always know that intuitively?--and 2) think of all the great artists of the past that we never heard about because record companies didn't give a rats ass about providing too much quality to the listening public.


Record companies and their sister corporations will always have a stranglehold on the best venues and on CD/iTunes distribution. But free music will hopefully increase the supply to where the demand for their contrived product is less and less as time goes on.

I don't have any misconceptions that I am going to make more than small honorariums here and there (if I'm lucky) for performing my music. Or that I'm going to get wealthy off of internet "promotion" of my music. In my mind, internet "promotion" is often little more than overly aggressive and/or lame baiting tricks to get folks to give the muzak a listen. In the end, it breeds resentment and negativity. But every smile on a face, every interested listener, every time I entertain someone, well, that's worth a hundred bucks to me, and honestly, that's why I do it. It tickles me to no end that I have nearly 60,000 plays on ezFolk. I hope that equated to 60,000 smiles on faces.

I write songs because I want to communicate and share ideas. The song happens to be a vehicle I love, and a vehicle that brings me great joy and fulfilment.

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 Posted: Sat Mar 3rd, 2007 07:52 am
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UkeForever wrote: Richard Hefner wrote: That's nice, but it also means instead of just competing with a few hundred recording stars we're also now competing with tens of thousands of others just like ourselves, which can be a daunting task.

What's really sad is the midset--left to us by record companies and those who have dominated and gutted the soul out of popular music--that music is a competition.

Richard's visionary creation of this site is a testament to the fact that music--the songwriting and performance side, at least--is a gift to be shared, not a way to earn a bunch of money.


 

That is exactly right, folk music has always been a much more serious genre than pop, it is about promoting ideas and not image.  Yes, we all want our songs to be heard by as many people as possible but personally I would hate to be marketed like a product. We write songs because we have something to say, not to make a hit record to coin the old phrase.  We play because we want to share the joy of music, not to make money. This is not a downer on professional folk singers because if you are good enough to do both then fine. I am glad that "acoustic" music is back in fashion but I hope it retains its dignity and doesn't go too far down the commercial road of hype, videos et al.  How long will it be before we get a "folk idol" tv programme for example? The idea of serious artists competing with each other is quite appalling. Let's keep it real.

Stig :cool:

 

 

 

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 Posted: Sun Mar 4th, 2007 08:24 pm
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Hi Brad, I haven't listened to any of your music, yet, but I sure aim to. I like your attitude, there's nothing wrong with your point of view at all, (except that you are probably better at what you do than you think you are).

The world doesn't function that well, but that it functions as well as it does, is often down to people like you, who care about stuff. It may not be cutting edge politics or economics but it's just as important, is a musical heritage. Given the mess that, we, as a species, are making of the two former, you could say the latter is more important. So, fine, if you don't want to be the next Bob Dylan, don't think twice, that's alright, as you might say. We ought to be more grateful to folks like you, who care enough about music to do something to help it, than we often are.

Though you may not see yourself as part of this debate, I'm glad you chipped in. It's good to know where everyone is coming from on the subject, and everyone's point of view is, of course, a valid, at least for them, yours no less than anyone's. 

Regards, George :)      

   

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 Posted: Sun Mar 4th, 2007 08:45 pm
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Hi Richard, thanks for your comments, which, as usual, are very astute and spot on.

You actually highlighted the conundrum to be tackled, if only by those of us who are cussed enough to have a mind to. If there's one thing I like, it's taking on a difficult problem, one where the consensus, generally is that it's too difficult to sort out satisfactorilly. In this case, I'm convinced it can be sorted, though, at the moment, the exact way forward alludes me, but, for me, in some senses, it's more about the challenge and how I deal with it than the problem itself. I actually think finding a way forward is a good, fun way to spend at least some of my time... 

George.   :hat:     

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 Posted: Mon Mar 5th, 2007 07:02 pm
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I'm finding this feedback most interesting! A couple of things to clear up, from my point of view:

First, the 'Marketing' issue.

The problem with marketing is that it is often misunderstood and misconstrued. One of the things the casual observer might notice, if he were to quietly observe Human beings for a while, is that no matter how noble an idea or concept might be at the start of it's history, it isn't long before one of our number breaks away from the original idea and starts to change 'the rules of engagement' to suit his own purposes, and to gain an advantage over everyone else. Pretty soon, a few more join in, and before you know it, the whole concept is largely corrupted. That is, I fear, the problem with marketing, as percieved and practised, today.

In essence, in it's original meaning, 'Marketing' really means to bring a product or service to the 'Market Place'. The purpose of 'Marketing' is to show the product, or make it available for consideration, to it's potential customers. It is not about persuasion, it is not about deceit, it is not about misrepresentation, or cunning ploys to part people from their hard earned cash. It is simply about allowing people, that is, potential purchasers, to become aware of the product and letting them examine it it, in order for them to consider whether it is of value to them. The hope is, that, if you have a good product, sensibly priced, enough people will consider it of sufficient value to them to buy it, thus making it possible for you to spend your time making more of it, or, maybe, an even better product, and to repeat the whole process in a reasonable timescale. I don't think anyone loses from that arrangement, on the contrary, I think both parties gain, or transactions would not proceed satisfactorilly.

It seems to me that problems arise when the original concept is corrupted by the tendency of Humans to seek unfair advantage over each other. 'Marketing', as concieved originally, is not, intrinsically, a bad thing. On the contrary, it has distinct advantages for both parties, vendor and purchaser alike. 

Marketing music, then, is about helping the public become aware of your music, to realise it exists, then to listen to it, make a judgement about whether it is of value to them, and then decide, for themselves, whether they would like to 'own' a recording of it, at a price which suits their pocket and yours. All of that is an ethical and moral process.  Now, it is up to you, as an Artist, whether a financial transaction takes place, or whether, out of the goodness of your heart, you decide to give your product to your new found public. Irrespective of that decision, which is yours, I believe that if you have a product which you believe is worthwhile, and which you believe might enhance the lives of your potential public, I could, (though I won't go so far as to say I would), argue that you actually have a duty to 'Market' your music. I could, (though I won't, here and now), mount a convincing arguement to suggest that the gift of your muse was actually given you to enhance the lives of others, an arguement drawn from my own thoughts and musings on the nature of existance.

Second, 'The Big Bad Music Industry' 

Most of us here don't have a lot of time for the 'Music Industry'. I'm no exception. However, it is difficult to see how the 'big boys' of the 'Music Industry' can function in any other way than they do, and stay in business. Consider this simple thought process, and we'll see:

The Country Music category in Soundclick.com consists of 27,392 songs, last time I looked. Suppose each one plays for 3 minutes and each song is different, a reasonable assumption, I guess. Now, suppose a 'Musical Messiah' was given to mankind, a goodly man, who was tasked by 'the Keeper of the Universe's Music' to give every Artist and song a fair chance to be heard. So, using his other worldly powers, our 'Musical Messiah' becomes the instant owner and Chief Excecutive of all the world's media outlets. In order to carry out his important task, and to be fair to everyone in the Soundclick Country charts, a decree that every song from the Soundclick Country Chart is played simultaneously throughout the world, one after the other, on all the world's media, is issued. The task commences. Here's the Math:

27,392 x 3 mins. =  82176 mins 

82176/60 =  1369 hours

1369.6/24 = 57 days

57/7 =  8 weeks

Now, that means it would take 8 weeks, to play each song only once, songs back to back, working 24 hours a day, 7 days a week, with no time for anyone to speak, and no gaps between songs. That means no News, no Weather, no Commercials, no other programming at all, and no announcements on the songs played, or the Artist who wrote and recorded it. On the basis of our assumption, all the world's media, Radio and TV, is doing that at the same time. 

That is only the 27,392 Country Songs on Soundclick. Add to that all the other songs from other charts on the Soundclick website, then all the songs on CDbaby, (I estimate about 500,000 songs), then all the songs on all the other websites and other sources of original music, (because our Musical Messiah is scrupulously fair), and all we would have is back to back music for years, (even assuming no repeats of a song), and nothing, and I mean nothing else.

Revenues and listeners would quickly fall away from the Media, who would be out of business in no time, and the Music Industry would subside and sink. How would you know who recorded that rare song you really liked on first, (only, remember?), hearing? How would you know where to buy it? There are no announcers talking to you to tell you. Our 'Musical Messiah' has ruined the industry....

Yes, that is a ridiculous scenario, but it gives you something to think about, because it is the basis of why the 'Music Industry' seeks to target and control media, and target and control Artists and Audiences. There is, in fact insufficient Airtime for the 'Music Industry' to be fair. Few people buy a record on first hearing, which is why a small number of selected Artists get the repetitious Airtime they do, because repitition costs money, but it sells records. Records sell tours. Like it or not, if people hear something often enough, quality often takes a back burner, they convince themselves they like it and they buy it. I think that is what Paul Weller meant, when he said, in a Jam song, 'the public wants what the public gets....'

The 'Music Industry' is not perfect, but maybe you can begin to see why they do what they do. Arguably, if they didn't, we wouldn't have one at all. 

Ok, you are probably thinking, 'where on earth is this taking us', but if you stifle a yawn or two, I'll get to the real nitty gritty in another reply...

George, (:talk: ) LOL, InZaneCountry

http://inzanecountry.co.uk       

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 Posted: Tue Mar 6th, 2007 12:50 am
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banjo brad
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George-

Yeah, and by the time the "Music Messiah" gets around to my style of music, I have had at least 2 monthly Circles where like-minded, like-music people have joined together for 3+ hours each time to share tunes that very few people know exist, due to the "MM"'s famous fairness. The people who have come as guests and visitors have been exposed to music they might not have been aware of, and probably a few of them will now go out and look for more of this style, maybe even be encouraged to pick up a guitar or banjo and attempt to learn, thus exposing their family and friends to the historical roots of the music that MM is streaming mindlessly into the ether to be ignored by the minions who use their iPods to prevent them from having to interact with the world.

Sorry, :2soap: :2gramps:

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 Posted: Tue Mar 6th, 2007 08:52 pm
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Hey Brad, cheer up! No need to be sorry! You have a point of view and you are entitled to it, of course you are! I don't attend your meetings, but I wish I could, (unfortunately, as we say in England, it's a bit of a commute from Bristol, England, to Tuscon, Arizona).

You clearly love what you do, and it's pretty obvious you do it at your meetings with enthusiasm and a genuine love for the music that means something to you. You are making a lucky bunch of people a little happier, every time you meet with them. As I said before, you quietly perform an invaluable service for which the music community, generally, should be grateful. I'm certain the members of your circle are. More power to you. You, of all people, don't have to be sorry for anything.

Actually, it may not have occurred to you, Brad, but what you are doing is actually 'Marketing'. Sorry if that surprises you. It's discrete, it's subtle, but there's no escaping the fact, you are marketing your music, your 'Brand' and your genre. I know you are doing what you are doing for love, not money, and for the best of reasons, and that's fine. But, you are 'Marketing'.

Just so you know, by the way, I'm just trying to understand this internet music thing. I'm on a learning curve, I espouse no particular agenda, except one. I would like to make my living from doing what I would do for love, anyway, and I want to do it without sacrificing any of my basic musical or moral principles. I think what would give me more satisfaction than anything, is to learn how to do it without exploiting anyone, except, occasionally, perhaps, the exploiters. 

Later, G.;)

 

 

 

 

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 Posted: Wed Mar 7th, 2007 10:18 am
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Another, little, but significant point. If the new afficionados of your music want to go find some more inspirational music of the type you've taught them to appreciate, where are they going to find it? They may well go looking, but if someone hasn't had the forsight to make some more of this music available to the world, (just like you are doing, say), and try to let people 'out there' know about it, how will they find it?  The answer is that they may well find some, somewhere. How much easier it would be for them if they have a good idea of where to look.

What I'm trying to say is that 'marketing' is not necessarilly a dirty word. As it was intended, and at it's best, it is the provision of worthwhile information and help for those interested in the 'product or service' that the provider wishes to provide.

We need to 'get over' our inherent predjudices. If we do something well and honestly, it is a worthy accomplishment. I don't see how telling people about it makes it less valuable or worthwhile. 

If other people and other organisations prefer to use tricks and other unpalateable practices to to promote their product, that is for them. If you are a decent, honest person and you have something you think others might benefit from, there is nothing wrong with letting the world know about it. What I am about, is finding the best, mos t cost effeicient, ways of doing that, honestly and ethically. I have merely been asking everyone here what they have tried, to do that, and whether it has been of help and benefit.

My piece about the music industry, for whom I hold no brief, was simply contributed to introduce a little focus on an emotional issue that generally has little logic applied to it by the minds of those most 'fired up' by it.

George Bolam http://inzanecountry.co.uk  :)  

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 Posted: Wed Mar 7th, 2007 07:24 pm
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banjo brad
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George-

I think maybe we are approaching this from 2 different directions. You are looking at promotion of an individual's works - songs, CDs, etc., while my approach is from a slightly larger view of the style and culture of the music. Tougher to market a time and region with it's inherent history than it is to plug a 2;49 cut.

I have nothing against your proposals or aims, I just come from an older (not necessarily better) time.

Interesting discussion, by the way.

Brad

Last edited on Wed Mar 7th, 2007 07:25 pm by banjo brad



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 Posted: Thu Mar 8th, 2007 08:01 am
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theBlackman
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The viewpoints expressed are very interesting and each valid in its own right. :clap:

As for me, I play to have fun, expose my audience (when there is one) to the widest variety of "folk" and "lay" music as I can and to seduce more people into playing and singing.

True, I do have a CD out and am planning others, but that is another "fun" endeavor.  I don't plan, never intended, nor ever (since I started playing) thought to make a living from performing or selling my music.

I went through the 50's to now watching many superior writers, players and singers, starve to death doing one night stands, or weekend gigs, in the hope of being "found" and making it their livelihood.

I decided 50 years ago that a warm, dry place to sleep, food in my belly, and clothes to wear were more important than "making a name" in the music business.

I've known and met a lot of those who did make it, and a multitude more that chased the money, instead of the music, and who fell by the wayside.

I tend to side with Brad on the overall, but fully support those who bleed and sweat to push their music.  No insult, or onus attached to "push".

Go for it.  Life is short, and what the hell will you be doing anyway. :P



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 Posted: Thu Mar 8th, 2007 09:17 am
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tindle
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I could write a book or two about what brought me to where I am today; I think, for many people, that would provide an insight into another life, and ring many a chime with their own. The majority of those people wouldn't be able to do much except shrug their shoulders and say, 'Yeah, been there, but what can I do? I just gotta get on with it', and that's precisely what they would do, get on with it. More of the same, until it's pretty much over. Me? I'm lucky. I have a little ability, a lot of determination, and some ingenuity, and I think I have much more to give the world than I've given heitherto. So, I'm going to try to start giving some of what I've got. I think I know what to do, and how best to do it, but I'm in the process of refining my ideas and plans. 

Am I looking for a record deal? No, definitely not. Doubt I'd get one, don't especially want one. I can run my own show, because I'm not looking for the kind of success that most people would imagine I am, and I suspect many of you here imagine I am.

I earn the lowest salary I've ever had in my adult life, right now. That's not a problem, I don't need loads of money, and money doesn't really mean much to me, anyhow. When I did earn good money, I spent it on my house, my family and all that stuff. I don't regret that, but my life is different now, there's just the two of us to worry about, and we don't need a lot of money. It's a cliche, but it's true, nonetheless, money doesn't make you happy. What money does, and it's all it does, is give you choices about how and where you live your life, and what you do with it, how you spend your time. That's how I see it. What a lot of people don't seem to see, and I didn't for many years, is that you can make many of those choices, anyhow, regardless, to a degree, of how much money you have. I hadn't realised that before, in the hurley burley of raising kids, holding down a job, and life, generally. What I intend to do, now, though, is make the choices I can, with what I've got, and create a new, interesting and satisfying life.

So, where I'm coming from, is simply that I reckon if I do the right things, I won't be much worse off, financially, as a music pro, doing things in my particular way, but I would be looking to live a happier more rewarding life. If I can get by without any more of a struggle than I have right now, that's fine. So, no, I'm not a 'no hoper' looking for a lucky break. I'm taking a considered, thoughtful look at what I can do with my natural ability, and trying to refine my ideas on how best to go about things...  

By the way, it's great to see such interest in this topic. What a decent bunch of folks you are at ezFolk. Some fine musicians here, too! So glad I joined.

Sincerely, George. http://inzanecountry.co.uk :):):)

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